Aishwarya Rai Bachchan Launches Moist Matte Collection Pure Reds lipsticks by L’Oreal Paris

Aishwarya Rai Bachchan Launches Moist Matte Collection Pure Reds lipsticks by L’Oreal Paris

February 7, 2015 0 comments

A bollywood Diva and brand ambassador of L’Oreal Paris Aishwarya Rai Bachchan launched the beauty brand’s “Collection Star Pure Reds Lipsticks”

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Moist Matte Collection Star Pure Reds Lipsticks is a signature collection in shades of red chosen by the seven brand ambassadors of L’Oreal Paris which also included Aishwarya Rai, Blake Lively, Freida Pinto and Sonam Kapoor.

On Wednesday, during the launch Aishwarya said “For me personally, red lips exude power and elan. Congratulations to L’Oreal Paris for introducing a range of red lipsticks that are at once urbane, classy and radiate confidence as it flatters every skin tone and adds a beautiful dimension to the lips”.”Every woman should find her perfect red lipstick for the added touch of glamour and flair to her overall look. I say this – because you’re worth it!”

Talking about the shade red, she said it was a growing trend these days.

“I don’t think people are scared… they are just furious with the response of the colour. The trend has been growing and red has already hit out and it is only growing popular. I am confident how well red is accepted as a colour,” she said.

The lip color lasts for 6 hours and the range is enriched with new Light Illum complex that gives a rich matte effect. The inclusion of pure pigments and Jojoba oil keeps the lips hydrated for up to 4 hours.

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