After successful store launches in New Delhi (2014) and Mumbai (2015), NIRAV MODI celebrated the opening of its boutique on Madison Avenue, New York, with a grand launch attended by Hollywood and Bollywood celebrities, style influencers and some New York City’s most elite. This is the fourth boutique for the brand, and first in the U.S., and houses some of the world’s most coveted jewels adorned with exceptional diamonds.


Academy Award- and Golden Globe-nominated actress Naomi Watts; high fashion model Coco Rocha; award-winning Indian actress and model Nimrat Kaur; and Indian-Australian model, actress and Bollywood star Lisa Haydon attended the official opening party and red carpet at the NIRAV MODI boutique. Later in the evening, they joined the brand’s founder Nirav Modi and other socialites, celebrities and style influencers at a private dinner at the rooftop of the iconic Rockefeller Center, where celebrity DJ power couple Hannah Bronfman and Brendan Fallis entertained guests with a set list that enlivened the evening. Among other guests were spotted Donald Trump Jr. & Vanessa Trump, Rajen & Anjali Mariwala and Aparna Chudasama, all congratulating Mr. Modi.

Leading up to the New York grand launch, NIRAV MODI displayed the renowned Maharani Diamond Necklace and Earrings set, valued at $1.65 million, in the window, setting the stage for the kind of luxury items now available at the boutique. Visitors to the store will discover a full selection of exquisite NIRAV MODI designs, including the Jasmine necklace from the Fluire collection (over 65 carats of briolettes and jasmine cut diamonds mounted in 18k white gold), the signature NIRAV MODI Embrace bangles and rings with their unique expandable feature (available in 18K white, yellow or rose gold) and the MughalTM collection.

The store’s luminous space has an elegant and polished environment through which visitors are instantly transported to a world of marvels. The interior features a handcrafted paper art window frieze reflecting all iconic NIRAV MODI collections, as well as an original hanging Bridal counter that epitomizes the quest for lightness and harmony present in all NIRAV MODI jewels.

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