New Indian Brand Proyog Against Synthetic Yoga Wear

January 19, 2016 0 comments

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Launched on the first International Day of Yoga, Proyog is the world’s first true yoga wear. It has taken designs from ancient India and recreated them using cutting-edge technology, to make them relevant to the present-day practice of yoga. Proyog’s yoga wear line for women targets serious practitioners, across the world.

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Proyog has created yoga wear that is relevant to present-day yoga practice. Each garment is designed in a manner that the practitioner is hardly conscious of its presence. It is the only company in the world to use core-spun technology in yoga wear, where the Lycra yarn is wrapped with organic cotton before knitting, ensuring that it never comes even close to the skin. It also does not compress any part of the body or harbor odor causing bacteria like synthetic garments do, while offering greater stretch and recovery than the commonly used cotton-elastane.

Proyog is launching 12 styles this season, four of which will be entirely new to the western yoga world. These include the Padma shorts (designed specifically for Iyengar Yoga practitioners), Dhoti pants, Dhoti shorts and the Katori tank. All have been inspired by centuries-old yoga attire. Proyog’s color palette is rich, earthy and calming, rather than fluorescent and psychedelic.
“Proyog will help you focus on your yoga practice, instead of being distracted or irritated by the clothing”, added co-founder and design head Priyanktha Iyengar. “When you meditate we don’t want you to sense the finiteness of your physical being.

If you were waiting for motivation to kick-start a yoga habit, you may have just found it.
Proyog.com

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