Shraddha Kapoor Turns Designer With Imara

February 17, 2015 0 comments

Shraddha Kapoor,its been just a few years in B-wood and she is twinkling in various creative aspects of the entertainment industry.

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Most recently she was also featured in Forbes India’s 30 Most Successful Young Achievers under 30 list. After acting, singing in films, dancing (ABCD 2), Shraddha is now setting foot into the fashion industry.

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The actress makes her debut as a designer with the clothing line Imara. It’s set to be an affordable line, with prices ranging from Rs. 799 to Rs. 3,999, all conceptualized by Shraddha in collaboration with artisans from Universal Sportsbiz Pvt. Ltd.

Shraddha was asked about this recently and she excitedly stated, “It feels really cool to be a part of this brand. It’s called Imara, a fusion word which means strong and resilute. So, it defines who the brand is for – a powerful, independent woman. The collection is a reflection of what the times are like today. Fashion is changing at such a rapid pace in India, and every woman has grown up with her own traditional values that she fuses with her modern surroundings and with her fierce and independent personality. I don’t think it gets better than that.”

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