Sonam and Rhea Kapoor to launch fashion label Rheson

Sonam and Rhea Kapoor to launch fashion label Rheson

February 17, 2015 0 comments

Sonam Kapoor,a bollywood queen and the country’s fashion icon all set to launch a brand Rheson with her designer sister Rhea.Rhea has been styling Sonam now for many years.

Sonam-Kapoor-with-sis-Rhea-

Sonam and Rhea have been working on brand of clothes for years and their fashion label Rheson, a combination of their names Rhea and Sonam.The brand titled Rheson will not be a high fashion brand, but a high street brand, which is accessible, affordable and makes girls comfortable, given the Indian body type.

In an interview with Times of India, Rhea said, “Sonam and I have been working on this for years, literally. Sonam had a lot of offers to become the face of a brand and be their ambassador, but we never wanted to do that. We have been working together and I have been styling Sonam for years. There are so many girls who follow Sonam’s fashion on social media. But we never wanted to just put our names on something and call it ours.”

Sonam added, “We wanted to work on something that is owned by us and had our personal touch on every level. So finally, we got a true partner in Shoppers Stop, as they saw the potential in this and we are finally launching in India in September this year. Our brand is called Rheson, a combination of Rhea and Sonam, phonetically pronounced reason. It’s a high street fashion brand meant for real Indian girls.”

Sonam and Rhea said that they will be designing the clothes with a group of designers working under them.

Their collection will start at a price of Rs.400 and will go upto Rs.4000. The accessible and affordable line will comprise of Indo-western clothes and separates – skirts, T-shirts, tops and sweatshirts and the sizes will range from extra small to extra-large. It will be available from September in all Shoppers Stop outlets.

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